Worth a read: UX is not UI

I love UX and spend hours thinking about how to make a great UX (no really).
So when I read this article I just had to share.

UX has become a neologism. When something has “good UX” it is an implied meaning of having the core components of UX (research, maybe a persona, IA, interaction, interface, etc etc…). It’s not really necessary or desirable to tack the word design onto the end anymore. It’s a distraction and leads people down a parallel but misguided path… the path to thinking that UX = User Interface Design.

See: http://www.helloerik.com/ux-is-not-ui  and the graphic from the article here.